Episode 222: From Invisible to Invincible: Real Talk for Women Over 50 with Donna Cravotta

The Power of Being You

How to Reclaim Your Identity After 50

Ever wondered how to fully embrace who you really are as you get older? I sat down with Donna Cravotta-the creative mind behind Cravotta Media Group and the Real 50 Over 50 community. Donna is all about celebrating real women over 50 who are quietly, or not so quietly, making a difference.

In this conversation, she offers some real talk about what it means to reclaim your identity as you age.

Embracing Your True Self

One of the biggest takeaways from my conversation with Donna is that turning 50 isn’t about fading away—it’s about rediscovering and celebrating your true self. Over the years, many of us let parts of who we are slide into the background. Whether it’s because we’ve spent our lives taking care of others or because society’s expectations pushed us into a mold, something gets lost along the way.

Donna reminds us that this stage of life is a chance to reconnect with those parts of ourselves we may have set aside. It’s about taking inventory: figuring out what really matters, letting go of the rest, and stepping into the next chapter with renewed confidence.

Keeping It Real With Technology

It might sound surprising, but technology can be a friend in this journey of rediscovery. Donna talked about how tools like AI are changing the way we work and create. For many of us who didn’t grow up with these technologies, the rapid pace of change can feel overwhelming.

But here’s the thing: you don’t need to be a tech expert to benefit from these tools. Donna’s approach is all about using technology to enhance what you already do well, not to replace it. Whether it’s repurposing your past content or streamlining your daily tasks, the goal is to use these tools in a way that preserves your unique voice and experience.

It’s Not About Reinvention—It’s About Remembering

A recurring theme in our chat was that this isn’t about starting over or reinventing yourself completely. It’s about remembering who you are and recognizing that every experience you’ve had has value. When you look back at your life, you might see moments of doubt or times when you felt like you were simply blending in. But those experiences have shaped you. They’re the building blocks of a richer, more authentic life. Reclaiming your identity means embracing every part of that journey—even the parts you might have been tempted to forget.

Why This Matters

For anyone over 50, these insights are a reminder that your best days are still ahead of you. It’s an invitation to celebrate every piece of who you are—your successes, your failures, and everything in between. Whether you’re an entrepreneur or someone simply enjoying life, embracing your true self is the key to living authentically.

Donna Cravotta is the founder of Cravotta Media Group, a visibility and storytelling consultancy designed to help small businesses, authors, and speakers make an authentic impact online. Cravotta, who began her entrepreneurial journey in 2006 after working in global law firms for 25 years, is known for her unique, hands-on approach. She believes in blending traditional strategies with modern digital tools to help clients close gaps in their stories, a practice she calls “Tried & New.” This approach is tailored to help clients uncover parts of their journeys that may be missing from their public narratives, allowing them to connect more deeply with their audiences​

Turning the Tables

Tune in to hear Donna Cravotta interview Yvonne as part of the Real 50 over 50 series Wednesday, March 5th at noon ET.  Tune in live on LinkedIn, Facebook, and YouTube. Let's challenge our perceptions of aging together!

Topics: 

🛼 Moving through fear to pursue your dreams
🛼 Embracing what makes you happy
🛼 The power of storytelling in changing lives